Ericsson MWC 2020- Augmented sushi belt
Mobile World Congress (MWC), the world’s largest gathering of information and communications technology (ICT) professionals, is the most significant milestone in Ericsson’s marketing calendar. For MWC 2020, we had to create a storytelling experience to tell the ‘5G for business’ story that would be impactful and stimulate discussion for Ericsson's team of business builders.
ChallengeEngaging anyone in dense, technical information is challenging, especially in a busy trade show environment. We developed a singular narrative that encompassed all the key areas of business; manufacturing, shipping, logistics, product-as-service, autonomous vehicles, connected cities, IoT, end-of-life and many more key touch points.
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SolutionTo inform customers about Ericsson’s growing industrial applications of 5G, we created a carousel of 6 different landscape environments with 3D-printed models, embedded broadcast cameras and a sushi belt. A miniature car drives around the landscape, and the cameras augmenting its journey with content and messaging
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Sadly, MWC was cancelled due to the corona pandemic, however, we were able to install the project at the Ericsson campus in Stockholm..